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Toyota’s sales in the United States surpassed GM for the first time, and it is expected to become the best-selling automobile manufacturer in the United States

In the second quarter of 2021, Toyota’s sales in the US market surpassed General Motors for the first time. According to data, Toyota’s sales in the US market in the second quarter of this year were 688,813, an increase of 73% year-on-year, exceeding previous expectations. In the second quarter, General Motors sold 688,236 vehicles, an increase of 40% year-on-year, failing to meet market expectations.





Related analysis and research claim that the current sales changes in the US market are largely “blame” on the shortage of chips. Compared with American automakers, Japanese manufacturers represented by Toyota have better crisis response measures. As early as February this year, Toyota Motor stated that the global chip shortage will not have a significant impact on the company’s production capacity in the short term.





In May of this year, Reuters reported that Toyota Motor is hoarding semiconductor chips that are vital to Hyundai Motors, and has not seen any major short-term impact of chip shortages. At present, the only thing that can “prevent” Toyota from becoming the best-selling manufacturer in the US is Ford. However, Ford Motor has previously stated that the chip shortage will cause it to lose half of its production in the second quarter. It seems that Toyota is likely to become the best-selling car manufacturer in the US market in the second quarter of this year.






The last time General Motors lost its sales championship in the US was in the third quarter of 1998 during the Great Recession, when Ford successfully surpassed it. In the context of today’s global chip shortage, Toyota’s ability to exceed expectations in sales is also due to better supply chain management capabilities and lower inventory management experience. In contrast, American manufacturers are indeed inferior to Toyota in this regard. Therefore, from the current situation, the share of major manufacturers in the US market this year will likely fluctuate significantly.

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